Case Questions for Product and Brand Management

American Express 1. What explains the American Express card’s success over the past fifty years? 2. What challenges face the American Express card in 2008? 3. Delineate and rank in order the various growth options open to the American Express card. 4. How is an imminent economic recession likely to affect the revenues and profits of the American Express card? Red Bull 1. What created Red Bull’s success? What is the core franchise and benefit? Has the product’s positioning changed over time?What is the role of alcohol mixing in Red Bull’s success? 2. What is Red Bull’s success formula? For which kind of product/beverage categories will this formula work? How does Red Bull know when to turn on the advertising? What metrics would you use to make this judgment? 3. Why did the first UK launch go awry? 4. What changes were made for the US market? Should other changes be considered? 5. Assume tough competition is coming. How can Red Bull affect its franchi se? What actions would you recommend? 6. What should Coke’s competitors do?Coke? Pepsi? Anheuser-Busch? 7. If you were an investor in Red Bull, would you take your money and run or wait for the long haul? Starbucks 1. What is Starbucks’ strategy? 2. Given your assessment of its competitive premise, how should it leverage its resources and capabilities to achieve its growth objective? 3. How will you respond to McDonald’s offer? 4. Now that Starbucks is entering India, what branding strategy would you recommend to the Starbucks management to establish the Starbucks brand in the Indian market?

The Bad Secret of Online Paper Editing Service

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Questions On Human Resource Security - 887 Words

a) Segregation of duties If there are conflicting duties and areas of responsibilities, they will be segregated to reduce opportunities for unauthorised or unintentional modification or misuse of our assets. b) Confidentiality agreements We will use confidentiality agreements or non-disclose agreements to protect information. These agreements will address the requirement to protyect confidential information using legally enforceable terms. We will engage Legal and Compliance to draft, negotiate or review such agreements as the need arises. 4.2 Mobile computing and teleworking a) Mobile device policy b) Teleworking 1. Human resource security a) Prior to employment [Describe here the pre-employment screening process]. [Describe here any information security related responsibilities or obligations contained in the terms and conditions of employment. It may be possible to simply say words to the effect of â€Å"refer to our HR Manual†.]. b) During employment We raise information security awareness through training, including induction training at the commencement of employment and refresher training at appropriate intervals during employment. Staff who do not observe this policy may face disciplinary action that may include dismissal. c) Termination or change of employment We require all our employees, contractors and external parties to return all our assets in their possession upon termination or change of their employment, contract or agreement, unless otherwiseShow MoreRelatedThe Hr Director Of The Company1404 Words   |  6 Pages Introduction I interviewed my aunt Hui Wang, the HR director of Rising Securities. Headquartered at Beijing, China, Rising Securities provides financial services such as portfolio management, investment banking and securities margin trading. 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Prioritizing Mental Health Service Provision Within...

Prioritizing Mental Health: Service Provision in Arizona’s Public Schools The transition from childhood to adolescents introduces several challenges to youths’ socio-emotional, relational, and mental health. Ranging from poor self-esteem, to friendship and family friction, to depression and anxiety, all of these challenges constitute a significant need for psychosocial and emotional support. Failure to provide such support has been associated with physical and behavioral co-morbidities that affect health and wellbeing across the life course. The purpose of this paper is to expose the current public health crisis surrounding the lack of mental health services available to students in Arizona’s public schools. After providing a general†¦show more content†¦Background Mental health, like physical health, is not merely the absence of disease or mental disorder. Rather, mental health encompasses emotional, psychological and social well-being, ensuring that individuals are capable of: navigating life’s complexities, developing fulfilling relationships, adapting to change, using healthy coping mechanisms, and achieving their potential (CDC, 2013; Osius Rosenthal, 2009). Mental Health in Children and Adolescents The provision of mental health support for children and adolescents is imperative for their healthy psychosocial, emotional, and physical development. Approximately 5-9% of all school-aged children and 10-20% of all adolescents have mental health problems (Kotch, 2013; American Academy of Pediatrics, 2015). Prevalence of disease does not vary significantly across race or ethnicity, however an association does exist between poor mental health and low-income communities (Oisus Rosenthal, 2009). The transition from childhood to adolescence marks a stage in development wherein one might expect to see higher rates of mental health issues, especially in the forms of anxiety and depression (Hill Lynch, 1983; Osius Rosenthal, 2009). During this period, youth are gaining autonomy and trying to determine who they are and how they fit into their social realities; while their bodies and brains simultaneously undergo extensive development and their social

Kids, Work and Persuasive Essay Topics Elementary

Kids, Work and Persuasive Essay Topics Elementary What's Actually Happening with Persuasive Essay Topics Elementary The cost of an essay is dependent upon the total amount of effort the writer has to exert. After all, the standard of persuasive writing is frequently a product of the topic itself. If you can select the problem by yourself, it's possible to produce the issue of interest! Since you can see, lots of the topics listed are new and handle the recent issues happening in the World today. The Principles of Persuasive Essay Topics Elementary You Can Benefit From Beginning Right Away Books should not be banned. Every American should learn how to speak English. Students ought to be permitted to pray in school. Therefore, many students and employees decide to get inexpensive essay rather than writing it themselves. Type of Persuasive Essay Topics Elementary There are just a few things that define whether an essay you're working on is going to be a good one. Although h aving the ability to write persuasively can look like a tricky thing for children to learn, remind them that everyone has valid opinions. Writing and essay is an excellent method to talk about your own ideas with different individuals. Select a topic to demonstrate like Everybody should use reusable bags when they visit the grocery story. The reader ought to take the author's side by the close of the reading. Don't neglect to bring a strong hook at the beginning (introduction paragraph) and wind up with an impressive conclusion to create the reader want to talk about the interesting persuasive essay topics of your pick. Utilize your individual opinions to correct the reader's point of view. For instance, you ought to keep the readers in mind while you select arguments to strengthen your position. Pick the one which you believe you can offer strong points that will persuade your audience. It is essential to consider various points of view and choose one which you consider correct. Before you commence writing your essay, you should study the sources applicable to the prospective subject, and make certain you have enough evidence to hold up your thesis statement. There are a couple of basic guidelines to follow to be able to be in a position to compose a decent persuasive essay. On the opposite side, acquiring a list of good persuasive essay topics is insufficient. A student ought to keep in contact with the hottest trends and know which persuasive essay topics are related to sound convincing in regards to defending personal opinions. At their next meeting, you'll have the opportunity to state your case. There are a lot of intriguing topics that could be become a persuasive essay if you take the opportunity to think about doing it. Women ought to be fined each time they scream. Kids should have the ability to vote. Some feel parents ought to be allowed to provide permission for their minor children to have tattoos, because they are making the decision for their own children. Children should have to read more. They should be able to use cellphones in school. You need to remember that the structure of a satirical essay is most likely to be identical to any variety of different essays. A satirical essay is going to have an introduction, some principal paragraphs and a conclusion. All persuasive essays are like argumentative essays. An argumentative essay is a certain sort of academic writing. To begin with, if you're arranging a persuasive speech, you ought to think about a topic that may create mental pictures in the minds of your audience. Also explain that preparation a part of the general speech grade. There are a lot of thi ngs which can be discussed in regards to education. Do not neglect to develop an efficient outline to be successful! Make your argument powerful and clear. If you decide on one of these topics, you'll surely succeed to draw the interest of your audience only because they involve the latest discussion topics. If you opt to work on a financial subject, you must know about the subject. Well, first, you're need to find good persuasive speech topics. This list of topics may supply a concept that you could get excited about. Persuasive writing a topic or name the very first, but you desire to find. With all these things to argue about and for, it may be a bit overwhelming to develop a topic all on your own. In the actual sense, it's tricky to pick a fantastic persuasive essay topic from numerous fantastic topic ideas. The Persuasive Essay Topics Elementary Pitfall An argumentative paper is part of the persuasion. Therefore you may not take to fret about the specific assignme nt, never matter if it's considered a sociable science task or a completely new history material. Another good idea is to receive some totally free essay examples of different sorts and on various subjects to find a general idea of the way in which a thriving debatable paper looks. You have to see all them before creating your final option.

Benjamin H. Latrobe Essay Example For Students

Benjamin H. Latrobe Essay Benjamin H. Latrobe was born in 1764 in Fulneck, England. He was raised in England. As a young man Latrobe was taught at the Morvian school in Fulneck. This was where Latrobe received a base for his further education. After Morvian, he transferred to Nieski school in Germany. There he received an impressive education. Which was composed of a broad curriculum. He was taught in all the liberal arts and also classical and modern languages. Latrobe started his career training under Englands most renowned engineer of the day John Smeaton. Under Smeatons teachings Latrobe gained a strong grasp of technical and theoretical English civil engineering and meticulous draughtsmanship (Carter 1981, 1-2). Latrobes interests in engineering soon led him to develop an interest in architecture. Latrobe decided to pursue his interest in architecture. He decided to work with S. R. Cockrell and become his apprentice. While Latrobe worked along with Cockrell he gained further experience and rapid advancement in architecture. Latrobe did many side jobs designing public works where he also gained experience and individuality. During Latrobes partnership with Cockrell he also met other renowned architects of the time. Two of which were Gorge Dance and John Soane. Both of these architects were very influential to Latrobes own work. In fact, all three architects were very influential. They all helped mold and create Latrobes architectural style. During this advancing time period in architecture there were mainly three distinct styles of architecture. The first style was Old school. This style was strict Palladianism which was inspired by Palladio himself. The second school was Roman in origin and had a lot of functional space and had a lot of decorative detail. Latrobe found both these styles to be over rich and also to elaborate in detail. Latrobe found the Third school to be the most attractive. This style was sometimes called the Plain Style, which was characterized by simplicity, geometric power and rationalism. With all these great teachers and mentors. Latrobe was able to develop his own style which would start a new form of architecture and create the Greek revival (Carter 1981, 12). Latrobe decided to move to the United States. With him be brought his architectural gift and curiosity. He was very interested in the US and he studied its history, its legends, the dress and manners of its people, and of course its architecture. Geological formations, waterfalls, the courses of rivers, and the nature of the soil and terrain were all carefully observed. He admired the engineering skills of beavers as they built their dams and realized their natural ability. With all these observations he was able to come to a better understanding of architecture and how to use architecture in a more natural and simpler state (Carter 1981, 22). This strange new world offered the possibility of many new and interesting things to come. The natural growth of the United states increased because of this construction was booming in every state in the nation. Many more houses were needed to accommodate the rising population, but public buildings were also needed as well, to serve the government. Through out the country buildings were rising and new architectural ground was being broken. Latrobe introduced the ancient Greek style during this time period of increased need for homes and public buildings. Because of Latrobes knowledge, experience, and creative imagination, he could play an important role in the progress of his new country. The introduction of the Greek style caused an overall chain reaction which took over much of the north and southeast. This style grew popularity after a few years and became what is now known as the Greek Revival. The Greek style is more known and more popular in public buildings but there were also many private buildings designed in this style. Some of this buildings were torn down over the years but many are still intact(Hamlin 1955, 5-7). .u27f246b2d01a3b97c74e61088c99fde2 , .u27f246b2d01a3b97c74e61088c99fde2 .postImageUrl , .u27f246b2d01a3b97c74e61088c99fde2 .centered-text-area { min-height: 80px; position: relative; } .u27f246b2d01a3b97c74e61088c99fde2 , .u27f246b2d01a3b97c74e61088c99fde2:hover , .u27f246b2d01a3b97c74e61088c99fde2:visited , .u27f246b2d01a3b97c74e61088c99fde2:active { border:0!important; } .u27f246b2d01a3b97c74e61088c99fde2 .clearfix:after { content: ""; display: table; clear: both; } .u27f246b2d01a3b97c74e61088c99fde2 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u27f246b2d01a3b97c74e61088c99fde2:active , .u27f246b2d01a3b97c74e61088c99fde2:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u27f246b2d01a3b97c74e61088c99fde2 .centered-text-area { width: 100%; position: relative ; } .u27f246b2d01a3b97c74e61088c99fde2 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u27f246b2d01a3b97c74e61088c99fde2 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u27f246b2d01a3b97c74e61088c99fde2 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u27f246b2d01a3b97c74e61088c99fde2:hover .ctaButton { background-color: #34495E!important; } .u27f246b2d01a3b97c74e61088c99fde2 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u27f246b2d01a3b97c74e61088c99fde2 .u27f246b2d01a3b97c74e61088c99fde2-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u27f246b2d01a3b97c74e61088c99fde2:after { content: ""; display: block; clear: both; } READ: Elian Gonzalez Should Stay In The U.S. EssayPhiladelphia gave Latrobe the opportunity to create two of his most memorable masterpieces the Bank of Pennsylvania and the citys new waterworks. The Bank of Pennsylvania is often referred to as the first Greek Revival structure in America. It was more truly a modern building of the Roman period, and as such it was a monument like no other building standing in the united states. For the first time in this countries history a masonry vault was used as an integral element in a total architectural concept. The large, circular space that served as the main banking room was lighted by a glazed cupola urmounting the soaring central dom . This was all created and designed by Latrobe in the Greek style and was the first of its kind. The Bank of Penns.. ylvanias functions were otherwise enclosed in a design of almost geometric simplicity. This building was both beautiful and simple, and it remained a distinguished landmark until it was destroyed in the 1860s (Hamlin 1955, 15-17). The next test of Latrobes architectural and engineering skills came when he was commissioned to devise a system to provide Philadelphia with an adequate supply of clean water for private and civic uses. It was the first time a major American city had undertaken such a challenging task. Latrobe proposed to tap the Schuylkill River as it flowed through the city and raise the water by steam power to a central storage tank, where it could be distributed through out the city by gravity. It took Latrobe less than two years to accomplish this path breaking feat. There were many critics that said such a hopeless scheme could never work. But his reputation, after the successful completion of his work, as an engineer was immediately established. The popular success of his innovation in public service is suggested in a report that by 1815 more than 228 bathrooms had been installed in Philadelphia. That of which had earlier been a rare convenience was now becoming a practical necessity. The structure that Latrobe built in the center square, to house the pumping machinery and attendant offices, was in itself an architectural gem. Like the Bank it was designed to serve its essential purpose in the most straightforward manner, again using classical Greek architecture, and again of geometric simplicity. He was the first in the United states to provide a neat solution to a problem that would grow larger with time to accommodate the new machinery to the architecture (Hamlin 1955, 14-15). A crucial point in Latrobes career came in 1803, when President Jefferson appointed him surveyor of the public buildings in the United States, which was the most important architectural position in the country. For the next eight years Latrobe would be concerned with the completion of the Capitol. These were years filled with heavy responsibilities, frustrations, and very considerable achievements(Norton 1987, 24). At the start he had been instructed to fallow the plans for the Capitol drawn up by a gentleman architect, William Thornton. Only the north wing had been completed by Thornton and Latrobe at first glance considered it functionally inadequate, badly constructed, and aesthetically deficient. As to the south wing and central structure that remained to be built, there was little exact evidence of what Thornton had in mind, and he was contemptuously unresponsive to Latrobes questions to him on the subject (Carter 1981, 32). Latrobe completed the job and it is all attributed to his stubborn persistence in the face or shortages, labor, and materials. Congress was impatient with the slow progress and the rising costs of the building, the president recommended wooden columns for the house of representatives to save both time and money. But Latrobe refused to consider wooden columns. He believed that the building must be an enduring and monumental symbol of the nations great destiny and a point of pride for all Americans. .u545d7052899cf025529b1bf070444705 , .u545d7052899cf025529b1bf070444705 .postImageUrl , .u545d7052899cf025529b1bf070444705 .centered-text-area { min-height: 80px; position: relative; } .u545d7052899cf025529b1bf070444705 , .u545d7052899cf025529b1bf070444705:hover , .u545d7052899cf025529b1bf070444705:visited , .u545d7052899cf025529b1bf070444705:active { border:0!important; } .u545d7052899cf025529b1bf070444705 .clearfix:after { content: ""; display: table; clear: both; } .u545d7052899cf025529b1bf070444705 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u545d7052899cf025529b1bf070444705:active , .u545d7052899cf025529b1bf070444705:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u545d7052899cf025529b1bf070444705 .centered-text-area { width: 100%; position: relative ; } .u545d7052899cf025529b1bf070444705 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u545d7052899cf025529b1bf070444705 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u545d7052899cf025529b1bf070444705 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u545d7052899cf025529b1bf070444705:hover .ctaButton { background-color: #34495E!important; } .u545d7052899cf025529b1bf070444705 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u545d7052899cf025529b1bf070444705 .u545d7052899cf025529b1bf070444705-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u545d7052899cf025529b1bf070444705:after { content: ""; display: block; clear: both; } READ: Euthanasia EssayLatrobe once wrote, I will give up my office sooner than build temple of disgrace to myself and Mr. Jefferson, (Horne 1984, 23-24). Latrobe was a great man. He was a man of insight and greatly advanced archetectual ability. He completed the Bank of Philadelphia, the Philadelphia water works, the Capitol and many more public and private buildings. He was the first architect in america to use the Greek style in architecture. He is known to be the architect that triggered the Greek Revival and also influence future architects for year and years to come. Latrobe was a well rounded man, he was not only an architect but also an engineer. He was also a linguist and spoke over a half dozen different languages. With all these different talents he was able to provide America with many different masterpeices of his abilty. All the work that he has done shows that he built buildings that were enduring and a monumental symbol of the nations destiny. He showed his fellow Americans that he was proud to be and american and that he shows pride in what he does which is to make America a better place to live.

The Battle Of Stalingrad Essay Research Paper free essay sample

The Battle Of Stalingrad Essay, Research Paper The Battle of Stalingrad was a really alone conflict. There were several things that made it such a alone conflict. One of the things was that the conflict was fought in a metropolis. The combat was street by street, block by block, and sometimes even house by house. Another thing that made the conflict unique was how it started. The Nazi forces charged into the metropolis with armored combat vehicles and guns firing wildly and invariably, but when they got into the metropolis they realized that their fire was non being returned. They figured that the metropolis was deserted and they weren # 8217 ; t even traveling to hold to contend. Some took out mouth variety meats and others started to dance about. Then all of the sudden Soviets appeared with guns all over the topographic point and German military personnels began to drop similar flies as they were picked off by snipers. We will write a custom essay sample on The Battle Of Stalingrad Essay Research Paper or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page More and more German soldiers continued to pour into the metropolis and finally the Germans leveled the playing field, but Communist Russia had made its presence felt by the Germans and everyone could state that a rugged conflict lay in front. These chief ground are what made the conflict so alone compared to other conflicts in World War II. The draw at Volgograd was besides of import in many facets. For one thing, it was a turning point in the war on the Eastern forepart between Germa New York and the Soviet Union. It was here that Hitler was defeated by the Soviets and the USSR showed that it was a military power to be reckoned with. The conflict is now thought of as the beginning of the terminal for Hitler and his Third Reich. From this point on, the Germans were continually pushed back due west and out of the Soviet Union. Hitler had been be aftering to divide Communist Russia into two pieces at the metropolis named after the leader of Russia and finally take over, but Stalin was able to halt him. Another thing that made the conflict of import was that there was an oil field near by called he Caucasus that Hitler # 8217 ; s troops were seeking to take control of, this program was besides foiled, and the Germans were forced to retreat. The USSR had signed a non-aggerssion treaty with the Nazis earlier in the war because they weren # 8217 ; T ready, and did non desire to, acquire invloved in the war. Hitler invaded Poland reasonably easy because of this. That event started the War, but Hitler was happy with his district boundaries to the E, at least for a small piece. He finally got greedy once more and decided to make a blitzkrieg to the Soviet Union. It was successful for a piece. Then he got to Stalingrad and everything flipped on him. That was the beginning of one of the most of import conflicts in the history of the universe.